Multi-Channel Marketing - Chapel Hill, NC

Multi-Channel Marketing
127 Tremont Circle,
Chapel Hill, NC 27516
Tel: 919.969.8000

Multi-Channel Marketing is built on depth of experience working with diverse businesses large and small. Client companies have included professional service providers, brick and mortar retailers, online specialty stores, direct marketers, manufacturers, wholesalers, publishers and other consultants. We develop measurable, cost-effective marketing programs to acquire new customers, increase sales to existing customers and improve bottom line performance.

Alan Hecht - Founder, President

As well as starting and building a variety of businesses, Alan has held senior management and marketing positions for a wide range of companies. Alan spent 10 years at Saks Fifth Avenue, where (as head of the catalog division), he grew sales four-fold and increased profits from $600,000 to $5,600,000 in 4 years. In his last position at Saks, as VP Marketing & Consumer Research, he initiated and managed database marketing and customer relationship programs that generated over $50,000,000 annually in measurable sales. He also led the start-up and growth of a market share leading company in the adult education industry. Much of this companyâ€™s success was due to his creation of a highly profitable online business and wholesale sales operation. Other positions held include - Account Executive for Grey Advertising, Director of Advertising Services for Bloomingdales, and President of the Sporting Edge Companies (a catalog and multi-unit retail specialty business).

With Multi-Channel Marketing, his practice and passion have focused on helping mid-sized and smaller businesses achieve their marketing objectives and grow their business. An area of particular interest is internet marketing and "web-centered" marketing programs - Alan enjoys educating people about the how they can use the web in combination with other channels to grow their business. He offers seminars to demonstrate the benefits of this marketing approach.

As an active member of the Chapel Hill/Carrboro Chamber of Commerce, Alan serves as a member of the Economic Development Committee. He is also heading up a new Buy Local initiative designed to educate the community about the quality of life and economic benefits associated with shopping locally for goods and services. A website - www.webuylocal.org - with a directory of local providers has been created to help consumers locate these products and services within the local community.

A native New Yorker, Alan has a BA in History from Queens College, an MBA in Marketing from New York University, and is a former Peace Corps Volunteer who spent two years in Honduras. He resides in Chapel Hill, North Carolina with his wife Evelyn (an artist), whose business Top Dog Art he helped start. The ultimate goal of Top Dog Art is to generate profits that could be used to support animal rescue, to which they are strongly committed.

Internet, Search Engine Marketing, Optimization (SEO), Blogging, Social Media Components Search Engine Optimization (SEO) - Research and develop a list of the search terms (keywords) most important to your business. Develop all of the key components designed to have your site show up higher on the major search engines for these search terms.

Search Engine Advertising - Plan, implement and manage an internet marketing and search engine "pay-per-click" campaign designed to generate qualified traffic at an acceptable cost.

Blog - We will develop a blogging plan and show you how to create search engine friendly content and maximize it's potential for attracting and generating topic-related traffic to your website.

Social Media - We will show you how to use social media (facebook,Twitter, Linkedin, local social networks, etc.) in combination with your website and a blog to create online marketing synergy.

Â©2009 Multi-Channel Marketing