North Star Marketing-Communications, Inc.

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North Star Marketing-Communications, Inc.
727 Kivett St.
Burlington, NC 27215
Phone: 336.229.6610
Fax: 866.863.5508

Most organizations have never held a meeting to announce that their branding, marketing and web efforts will be "henceforth subjugated to low priority." They've never huddled up to strategize about how to launch milktoast logos, outdated websites and apologetic brochures.

Absurd as that may seem, many organizations are in effect accomplishing the same result (milktoast logos, outdated websites and apologetic brochures) by not making their communications a priority. With no plan, no structure and no accountability, they fail to groom referral channels, explore new markets and maintain good relations with existing customers.

Needless to say, this lack of direction takes an incalculable toll over time on an organization. Unconsciously leaving opportunity on the table, years later they look back and can only wonder what conversations were had with other vendors that should have belonged to them.

With gusto, many businesses and non-profits "kinda commit" to their marketing initiatives, skipping over the fundamental and critical infrastructure communications, diving straight into marketing initiatives that are doomed to mediocrity before they ever take shape. The time, money and opportunity cost of these half-baked efforts is crippling over time. The process is not held accountable, and subsequently no one drives the marketing forward.

Sound familiar?

The buddy system. No more flying solo.
Founded at the turn of the century, North Star Marketing-Communications is an integrated creative services firm based in Burlington, NC. We help small businesses, non-profits and ministries tell their stories through developing compelling, coherent communications. Think of us as an outsourced marketing department. And a creative services team. With technical website development kung fu skills.

We're strategy, branding, web development, print, PR and advertising - all under one roof.

Marketing & PR ConsultingPerhaps you know what you need to do next in your communications plan. Perhaps not. Or maybe we're making some assumptions...like there is a plan.

Regardless of where you are in the evolution of your marketing efforts, a little fresh perspective can often provide the unbiased, untainted insight you need to push your thinking into new territory.

Infrastructure 101
But before we rush off with the best of intentions into optimistic new marketing strategies, let's take some time to assess the baseline elements of your brand - the infrastructure of your communications efforts.

Your communications infrastructure is "the stuff" prospects use to learn more about who you are and what you do. It starts with the quality of your brand expression and progresses through your website and print promotional materials. In some cases it addresses your tradeshow displays, fleet of trucks, signage and apparel.

Overview of Marketing & PR Consultation
Knowing how to reach your audience is fundamental to the marketing process. The tools you use, the messages you float, the frequency of your communications, the demographics you touch...all of these considerations and more factor in to how you go to market. If you're challenged with how to position your products, services and ideas, NSMC can help you think through the strategies and scenarios. Furthermore we help you implement your plans by creating the pieces and initiatives that will help you go to market in a professional, consistent and persistent manner.

It starts with making sure your communications infrastructure is in place. These are the tools you use to provide standard information to prospective clients, vendors, or partners.

Next, NSMC will help you build on this infrastructure by creating pieces designed to “go to market.” This includes direct mail, print advertising, e-mail blasts, tradeshow displays, etc.

Finally, it is important that you avoid jolting starts and stops in your marketing efforts due to sporadic, inconsistent efforts. Sustaining a steady market presence gives you credibility and opportunity. NSMC’s Retained Services Agreement (an offering that provides a dedicated series of services each month to your account) can be helpful to sustain these marketing efforts on your behalf.

Beyond the marketing ramp-up and initial delivery, public relations can play into your overarching communications strategies. From garnering attention from print, TV or radio coverage to engaging your clients, prospects, vendors and partners in targeted events, NSMC can help you identify ways to gain goodwill among your various publics. Generally PR services are rolled into a Retained Services Agreement.

Public Relations Services Include:

Strategy Consultation
Market Research
Press Release Development and Release
Public Service Announcement
Web Strategy
Media Relations
Press Kit Development
Retained Services