Altman Dedicated Direct

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Altman Dedicated Direct
853 Academy Street,
Rural Hall, NC 27045
Tel: 336-969-9538

We help you get -- and implement -- the RIGHT ANSWERS to acquire and retain customers , generate SALES and increase your PROFITS.

Exploring opportunities like loyalty programs or continuity marketing that reach beyond in-house direct marketing expertise?

Would your direct marketing benefit from a strategy "tune-up" and new tactics?

Need to turn affordable solutions into breakthroughs in customer acquisition and retention, merchandising and lifetime value?

Strategy and Assessment

Assess and Identify New Business or Business Expansion Market Viability
Evaluation of Existing Business Strategies for Untapped Direct Markets and Revenue Sources
Competitive Analyses
Detailed Marketing Plans to Support New Business Launch Funding
Direct Marketing and Web Launch Strategy and Planning

Merchandising and Product Development

Merchandising Development Strategy and Planning
New Product Development
Product Sourcing
Product Licensing
Catalog and Web Merchandise Planning
Inventory Management - Purchasing and Liquidation Strategy and Planning
Brand Identity Programs

Promotion Planning and Execution

Customer Acquisition and Retention Promotion Planning and Execution
Offer Design and Construction: Pricing, Terms, Premiums, Upsells, Cross-Sells
Media Expansion and Integration: Catalog, TV, E-mail, E-commerce, Telemarketing, Print, Card Decks, Radio, Inserts
Continuity and Loyalty Program Evaluation, Planning and Execution
Outsource Vendor Evaluation and Recommendation: Creative, Print, Media, Etc.

Customer Relationship Management/Database

Database Segmentation and Target Marketing Plans
Customer Retention and Reactivation Strategy
Contact Management Strategy, Planning and Integration: Direct Mail, Telemarketing and E-mail
Catalog/Direct Mail and E-Mail Circulation Planning

Analysis and Testing

Test Planning and Design
Promotion Campaign Analysis
Detailed Catalog and Web Merchandise Analyses
Lifetime Value Analysis
Price Point Analysis

Fulfillment

Deferred and Installment Billing Planning and Implementation
Packaging and Fulfillment: Collateral Material Evaluation and Redesign
Customer Service Process and Procedure Evaluation
Vendor Evaluation and Recommendation

Organizational Effectiveness

Evaluation of Marketing and Merchandizing Organization and Staffing
Evaluation for Restructuring Due to Management Change or other Reorganization
Analysis of Marketing and Merchandizing Processes and Workflow
Recruiting Assistance

© 2008 Altman Dedicated Direct